CHINA. Heinemann Asia Pacific has opened its first store in Macau – the travel retailer’s first downtown shop in Asia.
The 780sq m store, opened on 23 October, is sited in the H853 shopping and dining mall of Lisboeta Macau, one of Macau’s newest travel destinations.
The store boasts a wide assortment of perfumes & cosmetics and confectionery products across over 40 premium and luxury brands curated to appeal to family travellers.
These include professional Swiss beauty and wellness technology brand FAQ, sister brand of Foreo, which is making its Macau downtown debut with Heinemann.
The H853 Shopping Mall within the Cotai property is opening a wide array of dining and retail venues in phases. An IMAX cinema complex is set to open next month.
“We are delighted to open our first-ever downtown shop in Asia Pacific in Macau, a top tourist destination in the region and one of the first to benefit from the gradual reopening of Mainland China’s borders,” said Heinemann Asia Pacific Chief Operating Officer Johannes Sammann.
“We are excited about our partnership with Lisboeta Macau and look forward to growing our business together with them.”
Heinemann Asia Pacific was awarded a six-year concession by Macau Theme Park and Resort, Lisboeta Macau’s developer, in February 2020 after a competitive tender.
The store represents Heinemann Asia Pacific’s strategic focus on diversifying its retail sales channels and further expanding its footprint in Greater China. Heinemann has operated the confectionery concession at Hong Kong International Airport under the brand name Sweet Dreams by Heinemann since 2018, and manages its distribution partnerships out of Shanghai.
While this is Heinemann’s first directly operated retail shop in Macau, the global retailer has had a longstanding distribution partnership with Chinese luxury fashion group Canudilo which operates Esscents Duty Free.
“We are thrilled to introduce Heinemann to our newly opened H853 Shopping Mall,” said Lisboeta Macau Vice President of Retail Business Development Christine Hong Barbosa.
“With the unique and youthful concept brought by this brand we offer our guests more diverse retail options. Our team is committed to bring in a new mix of products, including first-time attractions in Macau. The debut of Heinemann at Lisboeta Macau offers a variety of international cosmetics & perfumes, accessories and confectionery, appealing to all age groups.
“We would like to take this opportunity to thank Heinemann for believing in us – we are honoured to partner with one of the world’s foremost travel retail industry leaders, and together we are excited to contribute to a brand new chapter in Macau’s vibrant retail offering.”
To welcome shoppers to its doors, Heinemann is showcasing key brand partners such as French luxury skincare group Clarins, which is highlighting its new Double Serum Eye. Rituals, one of Europe’s fastest-growing home and body brands, is presenting a “stunning” pop-up focused on Private Collection, its exclusive luxury home collection.
Lisboeta Macau also opened a range of other dining and retail facilities on 23 October, including the classic Cantonese-style Stanley’s Café and the Lisboeta Gift Shop.
