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Heineken Global Duty Free has launched BrewLock, a new 100% recyclable draught technology developed to deliver draught beer at brewery quality to consumers onboard cruise lines and ferries.
While standard keg systems require additional gas and regulator systems to pull beer to the tap, the BrewLock system uses a multi-layered keg that relies on normal atmospheric air to squeeze the inner wall and push the beer through to the faucet. This way the system is easier to operate and protects the beer from outside influences – leaving it untouched – and ensures that it stays at brewery quality, according to Heineken.
The beer in the inner lining is completely sealed in, so the consumer receives fresh, carbonated beer every time, the company added.
Heineken Manager, Global Duty Free & Travel Retail Sean McNaughten explained: “We’ve been working intensively to perfect a draught beer solution for our “˜sailing’ customers in our shared objective to bring the perfect serve to consumers. Our investment in this pioneering technology is a real game changer for the industry and revolutionises the way beer is brought to and enjoyed in the cruise and ferry sectors. As we always say the main reason for ordering a second beer is the quality of the first.”
Heineken Global Duty Free Global Manager Cruiselines Koos Vrijlandt added: “This is a one-way keg solution that brings environmental advancements: the PET keg and outer cardboard are 100% recyclable and also there is no return journey for the empty keg back to the brewery. This brings about efficiencies in the supply chain.”
In comparison to steel kegs, BrewLock kegs are 25% lighter and therefore safer and easier to handle. They are also horizontally stackable when not in use, and have a considerably smaller footprint in the cooler and storage, Vrijlandt noted. The system is designed for optimal ease of use with quick keg change-over thanks to an EasyFit coupler.
Initially launched in June with Royal Caribbean International, the 20L BrewLock keg will be available to other cruise and ferry operators from September.
Royal Caribbean International’s Director of Beverage Operations Roseann Grippo commented: “Not only is the BrewLock system extremely easy to operate, it’s intuitive enough for our talented staff members to become quickly accustomed to and with no returns required the administrative burden is removed.
“We’ve had fantastic feedback from all our staff on the benefits of BrewLock. The flow from the tap is smooth and the foam produced adds to the flavour giving us a consistent quality for our guests to enjoy.”
Brands initially available for the BrewLock system are Heineken and Newcastle Brown Ale with new brands being added in 2015.
