Havaianas will be present at the TFWA Asia Pacific Exhibition for the first time in Singapore next week (Basement 2, stand 2–A03).
The brand offers flip flops, sandals, espadrilles, sunglasses, and accessories and is hoping to expand its presence in Asia Pacific travel retail.
Havaianas opened several doors in Asia Pacific in the first quarter of 2019, including at Jakarta Soekarno Hatta International, Phnom Penh International and Bali Ngurah Rai International airports.
The brand said it was hoping to tap into the ‘bleisure’ trend, in which business travellers extend their corporate trips for leisure reasons, as well as growing passenger numbers in the Asia Pacific region.
“Havaianas flip flops are regarded as the perfect companion while one is traveling,” said Havaianas President APAC Robert Esser. “They are light, comfortable and can be used anytime, anywhere.
“Either through a mono-brand or via a multi-brand or pop-up store, Havaianas can definitely bring something new and lively in travel retail that customers have been looking for.
“Thanks to our colours, our Brazilian spirit, and our amazing choice of products, customers will enjoy a completely new travel retail experience.”
View this post on Instagram