INDIA. GVK Mumbai International Airport Limited (MIAL) has opened a Harley Davidson store at Chhatrapati Shivaji International Airport Terminal 2, selling a range of the American motorcycle brand’s merchandise.
The 500sq ft store/showroom called Mach-1 is designed with an industrial look, open ceiling, grey walls and box compartments. The Harley-Davidson range includes riding jackets, boots, helmets, t-shirts, caps, gloves, sunglasses, sweaters and other merchandise and accessories.
Mach-1 is the brand’s first Alternate Retail Outlet (ARO) in the Asia Pacific region. Unlike downtown stores and showrooms, it does not feature motorcycles but focuses on the brand’s extensive merchandise range. “The launch of this merchandise-only store will serve as an extension to the cult lifestyle that millions of brand enthusiasts have embraced from around the world,” said MIAL.
