UK. Harding Retail Limited has today signed an agreement with new cruise line Virgin Voyages as exclusive concessionaire for onboard retail. The first Virgin Voyages vessel is set to launch in the first quarter of 2020.

Lady Ships: The first of Virgin Voyages’ fleet will head to the Caribbean from Port Miami in early 2020

Harding Retail Founder and Chief Executive Neil Harding commented: “I am delighted that Harding Retail are involved in such a momentous and innovative project. We look forward to sharing more details over the coming months.”

Neil Harding: “A momentous and innovative project”

Virgin Voyages President and CEO Tom McAlpin added: “We want our retail experience to complement the overall feeling of discovery and transformation our sailors will experience. These locations will drip with innovation, beauty, creativity and our quintessential Virgin style.”

Virgin Voyages has three vessels on order with master ship builder Fincantieri, based in Genoa, Italy. The cruise line has dubbed its first fleet ‘Lady Ships’ in a nod to the brand’s British heritage, according to a Virgin Voyages statement.

The keel laying for the first vessel took place in October 2017. It will arrive at Port Miami in 2020 for its inaugural sailing season to the Caribbean.

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