GERMANY. Germany’s flag carrier Lufthansa German Airlines is the world’s first airline to select the duty free exclusive Plus Tech touch-screen watch, which will become available onboard from November 2011.
The new watch is described as an industry first and is only available to travel retailers via Hanse Distribution, the Hamburg-based travel retail specialist headed by Nikolas Hogrefe and Barry Fitzpatrick.
Commenting on the duty free exclusive product, Fitzpatrick told The Moodie Report: “We presented the Plus Tech touch-screen watch with a lot of success at the recent ARC conference [Airline Retail Conference] in July in London. It is an industry first and is only available from us and we are delighted that Lufthansa WorldShop has selected it.”
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Lufthansa German Airlines is the world’s first airline to select the duty free exclusive Plus Tech touch-screen watch |
The Plus Tech watch
Launched globally in July 2011, the new Plus Tech Watch is said to use cutting-edge technology in touch recognition and the most up-to-date specifications in timekeeping.
A clean pusherless case contains a module which can display the time in three formats (also see picture below):
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According to the manufacturer, the watch is made from 316 L marine grade stainless steel and boasts a custom-moulded silicon strap for a comfortable and ergonomic fit.
Using Glyde Technology’s pioneering ‘touch and drag’ feature, wearers can drag through various functions and display options by using their touch. The watch features include:
– High-contrast liquid crystal dot matrix digital display;
– Home time display;
– Three different time display formats;
– Alarm function;
– World time display, showing the time in 31 cities/timezones;
– Memo scrolling message display which can be reprogrammed;
– Electro-luminescent back lighting;
– Auto lock feature to lock watch display as required;
– Hardened mineral lens;
– Crafted out of marine grade 316 L solid stainless steel;
– Plated in ionically plated titanium carbide;
– Custom-made hypoallergenic silicon band.
About Hanse Distribution
Founded four years ago, Hanse Distribution is a travel retail supplier led by Nikolas Hogrefe and Barry Fitzpatrick. The Hamburg-based company supplies duty free channels in Europe, Asia Pacific, Africa and the Middle East with inflight-specific ranges of accessories, watches and cosmetics.
With offices in Hamburg and in Hong Kong, the company distributes to the major international airlines. The launch of its own in-house watch range, Ballast Time Instruments, took place at the 2011 Airline Retail Conference (ARC), which was held in London in July. The company was appointed an official event partner to ARC2011.
It also supplies Carolee New York, the LunaVit health bracelet, the BERING watch brand and the award-winning SEN7 fragrance atomiser, as well as the latest cosmetics from the RODIAL range.
For more information, contact Hanse Distribution GmbH, tel: +49 40 8079 796 20, or e-mail: bf@hanse-distribution.com Visit www.hanse-distribution.com
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