French beauty house Guerlain has reinvented its customisable lipstick Rouge de Guerlain. The new version, My Rouge G, launched on 2 April in global travel retail locations.

My Rouge G lipsticks are priced at around €20 and the cases at €12.

My Rouge G features a double mirror and is available in 15 case designs, including animal print, leather, marble and shiny gold versions.

Customers can choose from 30 lipstick shades, from nudes to reds and pinks, including eight collector’s shades.

Customisable cases: The 15 designs can be engraved; pictured is K-Doll (left) and Exotic Safari

The lipstick’s formula, said to nourish and plump lips, features hyaluronic acid spheres, mango butter and jojoba oil.

Lipstick shades include three ‘daring’ ones which can be worn on their own or as a top coat

The original Rouge de Guerlain lipstick launched in 2009.