Gucci celebrates the joy of youth with new Acqua di Fiori scent

Coty has added Acqua di Fiori to the Gucci Bloom fragrance line.

The eau de toilette is launching this month in travel retail Europe and will be available in Asia and the Americas in May. The range includes a 50ml edt (€64.80) and a 100ml version (€87.30).

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Gucci Bloom Acqua di Fiori, a fresh, light green scent, is said to celebrate the vitality and energy of youth and friendship.

The juice incorporates a new watery accord of green galbanum and cassis buds as the top notes. The heart features Gucci Bloom’s jasmine buds, rangoon creeper and tuberose while the base comprises musk and sandalwood.

Gucci Bloom Acqua di Fiori’s outer carton is embellished inside and outside with whimsical floral print Herbarium in a new green shade. The toile de jouy pattern of leaves, cherry branches and flowers is framed in black, and is also represented on the label of the pale pink rose bottle.

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