Grey Goose serves up an ace at Dubai Duty Free Tennis Championships

Grey Goose vodka has released a limited-edition, retailer-exclusive edition to mark the Dubai Duty Free Tennis Championships running from 17 to 29 February.

The release of the 43% ABV vodka (AED189/US$52.50 for a 75cl bottle) marks the second consecutive year that Bacardi-owned Grey Goose has been the official vodka sponsor of the Championships.

The event includes successive women’s and men’s tournaments and features many of the game’s biggest stars, including Simona Halep; Karolina Pliskova; Elina Svitolina; Garbiñe Muguruza; Belinda Bencic; Roger Federer; Stefanos Tsitsipas; Novak Djokovic; and Gael Monfils.

Certain to generate net gains: The promotion celebrates the successful WTA and ATP tournaments

Commemorative bottles of the Dubai Duty Free Grey Goose exclusive have been produced, creating a memento of the occasion. During the related promotion, anyone purchasing a bottle of Grey Goose vodka from Dubai Duty Free has the chance to win two of 120 tickets to the Dubai Duty Free Tennis Championships via a scratch card mechanic.

Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin said; “We are delighted to continue our partnership with Grey Goose as the official vodka sponsor of the Dubai Duty Free Tennis Championship for the second consecutive year. We are looking forward to their activation both in the retail space and at the tournament and also looking forward to a fortnight of outstanding competition as we mark the 20th anniversary of the WTA week and the 28th running of the ATP week.”

[Garbiñe Muguruza goes shopping at Dubai Duty Free and even picks out a Dubai-themed Toblerone bar]

Bacardi Global Travel Retail Regional Manager, Middle East and Africa Sandeep Chugh said, “We are pleased to partner with Dubai Duty Free for this most prestigious event on the international tennis circuit, featuring several of the world’s top players and attracting an international audience of tennis fans.

“Grey Goose is the world’s leading premium vodka and also has a special ability to transform any moment into a celebratory experience. Our partnership with Dubai Duty Free is an end-to-end brand-building opportunity for Grey Goose. We can engage with consumers both at the event itself, through a sophisticated cocktail offering, as well as inspiring people to purchase a bottle of the limited edition, as they pass through Dubai International Airport, to take away for home cocktail making.”

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