BELGIUM. Godiva is introducing a range of seasonal limited editions at the TFWA Asia Pacific exhibition in Singapore next month (Stand number: H2).
New recipes have been created and placed in seasonal boxes designed to bring newness within the company’s travel retail offer. These limited editions capitalise on increased demand during the summer period, Christmas festive season, and Chinese New Year.
Summer collection
Godiva is celebrating the arrival of the summer season with a range of products combining strawberries and chocolate.
A limited edition Milk Chocolate Strawberry Truffle has been added to the Gems Collection. The Gems strawberry ruffle (22 per box) is filled with strawberry mousse and coated in milk chocolate, then foil-wrapped to look like a mini strawberry.
Building on the successful launch of the Tablets Collection in 2010, Godiva has added the limited edition Milk Chocolate Strawberry Tablet (100g) to the range.
These two products will be available from May 2011.
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(Left) Godiva Gems Milk Chocolate Strawberry Truffle; (Right) Godiva Milk Chocolate Strawberry Tablet (100g) | |
Christmas collection
The 2011 Christmas collection comprises a selection of gifts that covers different chocolate offers for various gifting occasions, all in a bright red and gold festive design featuring classic holiday ornaments. In addition, the collection includes an assortment of seasonal chocolates such as Sujets de Noel and Godiva’s Truffe Champagne.
Christmas Gift Box – A classic box of 20 chocolates with 15 recipes, including seasonal flavours in white (orange and hazelnut praline), milk (praline bresilienne) and dark (vanilla cream) chocolate.
Christmas Gift Box, Truffles – An elegant and compact seasonal gift box containing 12 of Godiva’s signature truffles in nine recipes. This includes the exclusive Truffe Champagne, which has a dual centre of white and milk chocolate ganache with champagne, enrobed in a milk chocolate shell and rolled in ivory sugar powder.
Christmas Tablet Gift Pack – This pack of four Godiva tablets mixes 72% dark chocolate with a limited edition white chocolate with crunchy peppermint candy cane pieces and a touch of peppermint essence. It comes in festive red and green packaging.
The Christmas collection is supported by a varied visual merchandising programme including outposts, wobblers, A4 show cards, posters and shelf talkers. Tailor made proposals can be made according to customers’ needs. All are available for shipment from September 2011.
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(Left) Godiva Christmas Gift Box of 20 chocolates; (Right) Godiva’s Chinese New Year gift box with prominent branding | |
Chinese New Year 2012
The Chinese New Year in 2012 marks the start of the Dragon year, symbolising power, strength and royalty. Godiva is welcoming the Year of the Dragon with a “powerful yet contemporary” graphic look and feel with prominent branding and “˜limited edition’ in gold for a sense of luxury. The design is embossed for a premium finish and a gold ribbon completes the look.
The box contains 16 chocolates with 12 recipes and five dragon-shaped chocolates made with single origin dark, milk and white chocolate. Each chocolate has a specific flavour that reflects the region from which the chocolate is sourced: dark – Ecuador, milk – Venezuela, and white – Dominican Republic.
The box will be available to travel retail from December 2011.
For trade enquiries, contact Nicolas Bouvé, Managing Director, Godiva Europe; tel: +32 2 422 1892; fax: +32 2 422 1973, or e-mail: Nicolas.bouve@godiva.com.
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