Travel accessories company Go Travel has unveiled a new brand identity and dedicated travel retail advertising campaign.
The campaign — called ‘Get Ready with Go Travel’ — has launched with The Moodie Davitt Report today and will run across various print and digital travel retail publications over the coming months.
Go Travel’s revamped brand identity features a retro-inspired graphic which is an homage to 1978, the year Go Travel was established.
The ‘Get Ready with Go Travel’ advertising campaign supports Go Travel’s growth drive in global travel retail. It aims to showcase the brand’s four key category pillars: electricals, comfort, luggage accessories and everyday essentials.
The campaign will be presented at upcoming trade events including the TFWA World Exhibition and Conference in October.
Commenting on the brand’s refreshed identity and campaign, Go Travel Vice Chairman Glenn Rogers said: “With a 70s retro vibe, our new ad campaign highlights the era Go Travel was born and celebrates the return of travel and movement.
“We felt it was great timing to remind our customers (old and new) that we are over 40 years old and still innovating. The advertising campaign is a statement of intent; our focus will continue to be offering a comprehensive range across our four core areas on a global basis.”
Rogers added, “We look forward to showing off our new brand identity along with sharing our new product ranges in Cannes later this year.”
Note: The Moodie Davitt Report’s portfolio of titles included Lifestyle Curated in association with Victorinox, a regular eNewsletter series that offers a selection of stories focused on the key lifestyle category in travel retail and beyond.
To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Lifestyle’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
