Swiss lifestyle brand Victorinox has merged its Global Travel Retail and Global Fragrances Sales divisions to bolster both business units with a view towards mid- to long-term growth.

In line with this restructuring, Victorinox has appointed Gloria Dix to the new role of Head of Global Travel Retail & Fragrances Sales, where she will oversee the strategic direction of the combined business units.

Dix joined Victorinox in 2018 and spent four years as Head of Global Fragrances Sales. She has extensive experience of the travel retail channel. Prior to joining Victorinox, she was Sales Manager Travel Retail Europe at Swiss luxury skincare house La Prairie for almost eight years from September 2010 before becoming Retail Manager Travel Retail Europe for Puig from December 2015 to July 2018.

“Gloria joined the company 4.5 years ago and showed excellent performance rebuilding our Fragrances Sales business. She has played a key role in our recent category relaunch and is successfully driving our fragrances strategy forward,” commented Victorinox Head of Global Channels Thomas Bodenmann.

Commenting on her appointment, Dix said: “I am absolutely delighted to receive this opportunity during a pivotal moment for travel retail. Victorinox has ambitious growth plans this year, buoyed by the opportunity and scope of a changed and enlivened travel industry, but fully conscious of the prevailing challenges and opportunities.

“There is much we want to achieve as a team over the coming period and it is an exciting time for everyone, with our strongest ever multi-category portfolio the foundation stone for our ambition and strategy. We are looking forward to engaging the fragrances and travel retail community under one umbrella in 2023 and beyond.”

Bodenmann added, “I am very happy that Gloria will be staying within the Global Channel family and I’m grateful for all her achievements to date. I have no doubt that she will continue to contribute adding value to our growing travel retail and fragrances business globally.

“We will join forces for both businesses, to leverage synergies and create one strong, integrated business unit, as a foundation for future profitable growth.”

Victorinox is also strengthening its regional presence. Marcos Zobel has been given additional responsibilities for the entire Americas region, while Florent Breton now oversees the EMEA region. Vivian Wong will join Victorinox on 1 February as Senior Regional Manager Travel Retail & Fragrances Asia Pacific. The entire restructured Victorinox team will be meeting business partners and industry stakeholders at the upcoming TFWA Asia Pacific Exhibition and Conference in Singapore in May.✈

(Left) Marcos Zobel and (right) Florent Breton have been given enhanced leadership roles in the Americas and EMEA regions, respectively

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