Single malt Scotch whisky brand Glenmorangie this month released its new chocolate and coffee-inspired Glenmorangie Signet Ristretto expression exclusively to South Korean travel retail.
The travel retail exclusive expression is limited to 1,500 bottles. It is available in downtown duty free and airport stores, including dedicated Signet flagship boutiques with Shinsegae Duty Free and Lotte Duty Free at Incheon International Airport and the JDC duty free shop in Jeju International Airport.
The Glenmorangie Signet Ristretto (RRPUS$399) is a reinterpretation of the brand’s 175-year whisky-making heritage and combines spiralling coffee and dark chocolate flavours.
It was developed by Director of Whisky Creation Dr. Bill Lumsden who wanted to double-down on the intensity of the mocha flavours from his award-winning Glenmorangie Signet (US$177), a whisky that has proven particularly popular with the South Korean market.
To celebrate the launch, the brand is hosting a special Signet Café pop-up at the Gallery Lounge in the Grand Hyatt Jeju from 1 to 31 August. The pop-up immerses guests into the world of Glenmorangie and invites them to experience the Signet and Signet Ristretto expressions.
The activation’s design takes inspiration from Glenmorangie’s whisky distillery in the Scottish Highlands and features oak casks, copper piping, and a coffee roastery complete with coffee bean silos.
Here, guests can learn more about the story of Signet, discover its high roasted chocolate malt and taste the expression through a paired cocktails and dessert menu. The special menu comprises two signature cocktails developed by Grand Hyatt Jeju gastro-mixologists Larry Kang and David You and Executive Pastry Chef Philippe Daue.
In addition, hotel guests staying in the Grand Hyatt Jeju’s suites can exclusively enjoy a complimentary tasting of Glenmorangie Signet Ristretto.
As an added digital element, Glenmorangie has launched ‘The Master Distiller’ online game which visitors can access at the Signet Café dedicated website.
The game will run from 18 August to 30 September. Players who share the game with their friends will receive extra bonus points and the participant with the highest score wins a bottle of Glenmorangie Signet. Customers can also pre-order the Glenmorangie Signet or Signet Ristretto expressions on the website and collect their purchases at the airport.
From 1 August to 30 September, visitors are encouraged to share their favourite way to enjoy Glenmorangie Signet on social media with the hashtag #글렌모렌지시그넷 or #glenmorangiesignet. Ten winners will be selected through a lucky draw and each winner will receive a bottle of Glenmorangie Signet.
The Glenmorangie Signet Ristretto is described as a full-bodied whisky that offers deep undercurrents of coffee and waves of extra dark chocolate.
It was developed using a small batch of chocolate malt spirit, which is made just once a year at the Glenmorangie distillery and aged in virgin toasted oak casks. The liquid offers simmering coffee notes and hints of leather.
“With powerful espresso notes colliding with waves of dark chocolate and teasing hints of leather, Glenmorangie Signet Ristretto deliciously doubles down on our original Signet’s spiralling mocha tastes,” commented Lumsden. “The award-winning whisky is a favourite in Asia — particularly in South Korea. I’m thrilled to share this wonderful exclusive release with travellers in South Korea.”
