Glenfiddich single malt Scotch whisky is to launch 200 limited-edition Chinese Lunar New Year non-fungible tokens (NFTs) to celebrate the Year of the Tiger on 1 February. It does so in association with BlockBar, the world’s first direct-to-consumer NFT marketplace for luxury wines & spirits*.
Each corresponding NFT purchased is linked to a physical bottle of Glenfiddich 21 Year Old Gran Reserva single malt and serves as a digital receipt verifying ownership and authenticity.
The Glenfiddich release for Lunar New Year is one of a trilogy designed by renowned illustrator Rlon Wang. Wang’s latest design carries a spotlight on the brand’s iconic stag, and the NFTs exclusive to BlockBar feature an extended limited-edition design. Upon purchase, the buyer can also unlock exclusive content including a JPG of the complete artwork from Rlon Wang, individual digital illustrations of the icons that make up the overall design and a Golden Stag GIF that can be used to obtain early access to the next Glenfiddich launch via BlockBar.com.
Those who purchase the NFT can hold on to, resell on BlockBar.com’s marketplace or redeem it for the physical bottle. In addition, the purchaser can also gift the asset-backed NFT to someone else via BlockBar’s new gifting offering.
William Grant & Sons Global Luxury Director Will Peacock commented: “We’re delighted to launch our first ever Chinese New Year NFT with BlockBar.com to help mark the Year of the Tiger. This limited-edition bottle design exclusive to BlockBar is inspired by the final of the trilogy series with Rlon Wang which celebrates the endless possibilities for 2022, and we’re pleased to share this sentiment with two hundred lucky customers.”
The 200 bottles of the Glenfiddich 21 Year Old Chinese New Year limited edition will be available for purchase on BlockBar.com at 10am EST on the first day of the Lunar New Year (1 February), on a first come first served basis, priced at 0.15 ETH (Ethereum) each (around US$467). The NFT may be purchased from BlockBar.com with Ethereum or by credit card.
As reported, last October Glenfiddich partnered with BlockBar to launch a series of 15 limited-edition single malt whisky NFTs. Each one corresponded to a physical, exceptional bottle of a 1973 46 Year Old Armagnac cask finish single malt scotch whisky from the William Grant & Sons-owned brand.
*BlockBar was founded by Dov and Samuel Falic of The Falic Group, principals of Duty Free Americas. BlockBar is described as the world’s premier NFT marketplace to connect consumers and collectors with the owners of luxury wine & spirits brands through the exchange of NFTs for unique wines and spirits.
The Falic Group also owns Paneco, the largest ecommerce liquor platform in Israel and Singapore. The company said that it monitored issues faced by consumers in pre-order duty free spirits boutiques, saw an opportunity and launched BlockBar.
