SWEDEN. Inflight services group gategroup has launched Shopamore, an online store offering beauty and accessories products to customers in Sweden via home delivery. These goods would otherwise have been available to charter flight passengers travelling to and from Scandinavia through its Holiday Taxfree programme (acquired with gategroup’s acquisition of Inflight Service in early 2016). The offer excludes liquor & tobacco and all goods are sold duty paid.
gategroup said: “With the ongoing effects of the global pandemic, people aren’t travelling nearly as much as they did before it struck. So, based from a specialist warehouse at Tibro in central Sweden, the team came up with a new and creative way of selling this stock to the public.
“In a normal year, the Tibro operation would send out over a million bags of goods which would be waiting for passengers as they boarded their flights. They can now order the same items with Shopamore, but with direct delivery to their homes.”
The Shopamore name is a play on words between ‘shop more’ and ‘shop with love (Amore being the Italian word for love).
“We have huge stocks of exceptional products within Shopamore where customers have the opportunity to purchase online all the lovely things they would normally buy on their way to their holiday,” said Director gateretail Digital and Marketing, Sweden Åsa Råd Vaher.
“Opening just in time for Christmas, we’ve already seen that fragrances have been selling very well and site visitors will be able to pick up exceptional bargains just in time for the holiday season.”
New products are being added to the Shopamore site each week including sunglasses, make-up, skincare products and watches. Original tax prices on these goods have been further reduced, said the retailer, with online ordering and home delivery ensuring limited human contact in the transaction process.
“While we are all waiting for the return of air travel, Shopamore is a tremendous way of keeping customers in touch with one of the fun aspects travel while bagging a bargain at the same time”, said Råd Vaher.
In related news, the Shopamore team has partnered with two small charity organisations in Sweden; for every order received online it will donate one Christmas gift to a child. RoslagsBlomman and Julhjälpen i Skaraborg are local non-profit associations that support children and teenagers from economically disadvantaged families.
In Sweden about 186,000 children (9.3% of the child population) are living in poverty according to Rädda Barnen (the Swedish arm of Save the Children), and due to the challenges of COVID-19, December is expected to be even tougher for many than usual.
