UAE. Dubai Airports has extended JCDecaux’s exclusive airport advertising contract at Dubai International by ten years.

The partners pledged to “leverage the latest technology and innovation to lead an industry revolution in digital airport advertising”.

Dubai Airports and JCDecaux, with its subsidiary JCDecaux Dicon, signed the deal today (10 October) in Dubai to extend the existing contract to 2028. The partnership began in 2008 and covers all advertising concessions across Dubai International.

Sharing a vision: JCDecaux Chairman of the Executive Board and Co-CEO Jean-Charles Decaux (left) and Dubai Airports Chairman HH Sheikh Ahmed Bin Saeed Al Maktoum.

“Dubai is renowned globally for its spirit of innovation and tireless efforts to be on the leading edge of technological and consumer trends,” said Dubai Airports Chairman HH Sheikh Ahmed Bin Saeed Al Maktoum. “This new agreement only adds to that reputation by positioning Dubai Airports at the forefront of the airport advertising digital revolution.”

Dubai Airports CEO Paul Griffiths commented: “As the industry landscape changes, it is important we partner with a company that can align with our future vision as an airport. And that vision is to not only be the biggest international airport in the world, but to be the best. This agreement will elevate engagement and generate revenue to invest in delivering an even better customer experience.”

JCDecaux Chairman of the Executive Board and Co-CEO Jean-Charles Decaux added: “I am very proud of the trust that our partners have placed in JCDecaux to accompany them as they lead the way in civil aviation innovation.

“The transformation of the airport environment by delivering innovative and state-of-the-art digital advertising solutions will ensure premium visibility for advertisers and their brands while continuously enhancing the passenger’s experience. By leveraging the busiest international hub worldwide, we hope to contribute to develop Dubai’s international influence.”

JCDecaux said it would implement an in-depth media transformation plan including the introduction of significant digital media opportunities. The transformation aims to bring the existing space in line with the future aspirations of the airport and elevate the passenger experience, the company said.

Note: The Moodie Davitt Report will soon launch a new monthly e-Zine, Sight Lines – The Amazing World of Airport Advertising, in which we profile advertising and communication initiatives across the fantastic crossroads of humanity that world airports represent. Each issue will build to a very special culmination in 2019. For details contact Irene Revilla at Irene@MoodieDavittReport.com.