The global brand ambitions of The Shed Distillery – a spirits company from a small Irish town – will be on show as one of the highlights of Duty Free Global’s (DFG) presence at the Virtual Travel Retail Expo on 12-16 October.

As reported, DFG is a Platinum Partner at the event, and represents The Shed range – which features Drumshanbo Gunpowder Irish gin, Sausage Tree Pure Irish vodka and the new Drumshanbo Single Pot Still Irish whiskey – in travel retail.

In the run-up to the Expo, The Moodie Davitt Report President Dermot Davitt paid a visit to Drumshanbo, where he met The Shed Distillery Founder PJ (Pat) Rigney. The visit coincided neatly with the opening of a new chapter in The Shed’s story – the unveiling of a spectacular Visitor Centre that will offer drinks industry enthusiasts and casual visitors alike a glance behind the scenes at the recent rise of this force in Irish-made spirits.

In the video interview on this page, Rigney talks about the ambassadorial role of the Visitor Centre; his hopes and aspirations for each of the three brands created at the Drumshanbo site; why travel retail matters so much in the brand-building process and about local pride in this success story from one of Ireland’s smallest counties, Leitrim.

The power of three (from top): Drumshanbo Gunpowder Irish gin, Sausage Tree Pure Irish vodka and the new Drumshanbo Single Pot Still Irish whiskey lead The Shed offer at home and abroad

*Duty Free Global will exhibit at Platinum Lounge 1 at the Virtual Travel Retail Expo. Click here to register.