Frankfurt Airport Retail unveils Saint Laurent boutique, Gucci to open soon

GERMANY. Frankfurt Airport Retail (FAR), the joint venture between Gebr Heinemann and airport company Fraport, has opened the first Saint Laurent Paris boutique at a German airport. The 70sq m shop is located in Terminal 1 Pier Z Non-Schengen, next to Bottega Veneta, also part of the Kering Group. In June, FAR will also open a Gucci store.

Saint Laurent: A first for a German airport, bolstering the Kering Group presence at Frankfurt (Photos: Christian Christes).

The Saint Laurent outlet houses the French design house’s handbags and accessories ranges. The offer features jewellery, shirts and scarves, belts and sunglasses.

Fraport Senior Vice President Retail Ute Pohl: “Saint Laurent is another important conceptual building block in our portfolio of over 75 fashion stores at Frankfurt Airport.”

Gebr Heinemann Director Purchasing Fashion & Accessories Jan Richter said: “The Kering Group is one of FAR’s and Gebr Heinemann’s strategically important partners. We are planning further roll-outs with them worldwide. After opening the Bottega Veneta boutique in Frankfurt in April 2018, we are now pleased to be able to open a Saint Laurent store right next door. At the beginning of June, a Gucci store will become the third Kering brand to open in Frankfurt, completing the trio.”

Fraport Senior Vice President Retail Ute Pohl said: “Saint Laurent is another important conceptual building block in our portfolio of over 75 fashion stores at Frankfurt Airport. In 2019, we are looking forward to opening around 30 to 40 more new or redesigned stores from all categories. For both our German and international guests, airport shopping is an important part of their travel experience.”

In addition to the Saint Laurent Paris boutique, FAR is celebrating a second big opening this week in Frankfurt, with a new Boss store in Terminal 1 Pier B Non-Schengen. It features Boss men’s and women’s collections with all lines (Boss, Athleisure and Casual for men and Boss and Casual for women) as well as accessories and shoes.

Hugo Boss: An enhanced design and offer in 248sq m of space (Photos: Christian Christes).

The brand was already present at Frankfurt Airport with a monobrand boutique; this 248sq m space reveals a new design concept using marble and wood plus digital elements. The category walls (denim wall, sneaker wall and polo wall) represent a further “design novelty”, said FAR.

“We have a long-standing and important partnership with Hugo Boss in travel retail. With the new boutique in Frankfurt, we are implementing a new and fresh shop concept, which is clearly segmented in casual/sportswear and business,” said Richter.

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