Fast-growing Australian spirits producer Four Pillars has appointed Mark Lawton to its trade team with responsibility for Global Travel Retail, Asia and New Zealand, effective 28 October. He will report directly to Four Pillars co-founder Stuart Gregor.
Lawton joins the Four Pillars Gin producer from Rémy Cointreau where he is Area Director North Asia & Oceania.
Four Pillars said, “Mark has vast experience in the GTR space having worked in this channel at both Rémy Cointreau and before that Beam Suntory.”
Lawton will work alongside Tom Appleton who will assume responsibility as Regional Trade Director for Australia, the Americas, Africa, Europe and the UK.
“Tom has done an absolutely sterling job overseeing trade activity across the globe for Four Pillars over the past six months and he and Mark will form a formidable duo driving awareness and commercial results across the growing Four Pillars world,” said the company.
“Four Pillars is now available in more than 30 markets across the world and in global travel retail across Australia, New Zealand, Asia and most recently airports in Europe and the Middle East.”
As reported, brewing giant and Australian craft beer specialist Lion invested in Four Pillars gin earlier this year, taking a 50% share of the business. A profile of the brand and interview with Stuart Gregor can be found here.
Mark Lawton’s new contact details will be: mark@fourpillarsgin.com.au and +61 452 533 649.
[This fascinating film from CNA tells the story of birth and rise of Four Pillars]
