JAPAN. Airline amenity specialist Formia has launched a colourful set of amenity kits for Japan Airlines’ (JAL) Business Class passengers.
The amenity kits are part of the airline’s Airbus A350-1000 aircraft cabin and interiors launch. It features vibrant designs from experimental welfare company Heralbony, which empowers local artists with intellectual disabilities under the tagline ‘Unleash Your Exceptionality’.
JAL and Formia, together with Heralbony, aim to change perceptions on disabilities with the initiative; which has expanded to include tableware designs for the airline’s First Class Lounges and printed sleeves for inflight meal boxes.
“Formia is proud to introduce these very special amenity kits for JAL with welfare experimental company Heralbony, and to support their shared mission to drive positive social change,” commented Formia CEO & Managing Partner Roland Grohmann.
“We hope passengers are truly delighted with these meaningful kits which highlight the talents of Japan’s diverse and talented artists.”
Japan Airlines Vice President, Product & Services Development Department, Customer Experience Division Masaharu Iwamoto said: “JAL is delighted to partner with Heralbony and Formia to create this responsible and thoughtful collection of amenity kits for Business Class. Our aim is to create new ways for passengers to experience diverse perspectives through the exposure to remarkable art while travelling with JAL.” ✈
