Foreo unveils new counter with DFS and Shenzhen Duty Free at Haikou Mission Hills

The Foreo store at the Shenzhen Duty Free Group and DFS Mission Hills complex is one of several new Hainan openings planned for 2021

CHINA. Swedish beauty technology company Foreo has opened a  counter at DFS Group and Shenzhen Duty Free Group’s new downtown duty free retail complex in Haikou Mission Hills, Hainan.

The complex, located within one of Hainan’s largest and most popular leisure resorts, will be completed in phases over the next two years, eventually spanning over 30,000sq m and boasting, among other highlights, the largest Beauty Hall in DFS’ global network.

The Mission Hills store features the biggest beauty hall in the DFS network

Foreo’s new counter with the Shenzhen Duty Free/DFS alliance is part of the brand’s aggressive Chinese travel retail expansion strategy. This year, Foreo is opening 13 new offline counters in Hainan, while newly-launched FAQ will open 16.

Foreo recently opened a new travel retail location at Haikou Meilan Airport with China Duty Free Group followed by a new counter at CNSC Sanya International Duty Free Plaza, with more doors to be opened soon.

Foreo and DFS Group’s partnership dates back to 2016, when the partners implemented a global expansion plan which saw new Foreo placements in DFS locations in Hong Kong, Macau, Singapore, Sydney, Bali and Cambodia.

Foreo is opening 29 new travel retail counters in China this year, with a strong focus on Hainan

The expansion also covered the Pacific Islands including Guam, Saipan and Hawaii, eventually reaching the US mainland with placements in Los Angeles, San Francisco and New York.

“We have enjoyed a long and fruitful partnership with DFS over the years,” commented Foreo Global Travel Retail Director Gary Leong. “All lasting business is built on friendship with healthy business relationships, and we are more than happy to say that with DFS, we have found both. Foreo is greatly looking forward to the completion of the Mission Hills Hainan complex, and we are excited to grow our partnership and support with the upcoming year ahead.”

Commenting on Foreo’s Hainan expansion strategy, Leong added: “Foreo’s Global Travel retail team is rooted in Shanghai, and in the early stages, had already developed a long-term plan for the Hainan province. Hainan was managed as part of the Chinese travel retail channel since the beginning in 2015. We had predicted then that it will become a major growth channel for us. In 2019, we began our rapid Chinese expansion, starting with mainland airports and downtown duty free locations.”

Foreo Global Travel Retail Director Gary Leong says that Foreo and DFS Group have enjoyed a “long and fruitful partnership” over the years. Their relationship began with Foreo’s travel retail expansion in Asia Pacific and Americas travel retail in 2016.
Foreo and FAQ are opening 29 new offline counters in Hainan this year

Foreo will see an increased presence of 13 in-store counters, bringing the total to 20 by year-end. Locations include:
• Haikou Meilan Airport Terminal 2 with China Duty Free Group (CDFG)
• Hainan Tourism Downtown Duty Free Shopping Complex with Lagardère Travel Retail in Sanya
• Haikou Mova Mall East Zone with CDFG
• Haikou Mission Hills with Shenzhen Duty Free/DFS
• Haikou Hai Ken Plaza with Wangfujing Group
• Kaola in Sanya & Haikou
• Haikou Ju Ran Zhi Jia Plaza with Hainan Duty Free.

FAQ is set for an aggressive expansion in Hainan from Q1 to Q3 this year, with a total of 16 offline counters planned by the end of 2021. The new locations will include:
• Sanya International Duty Free Shopping Complex in Haitang Bay
• CNSC’s Sanya International Duty Free Plaza
• Hainan Tourism Downtown Duty Free Shopping Complex with Lagardère Travel Retail
• Haikou Mova Mall with CDFG
• Haikou Mova Mall with Dufry
• Haikou Meilan Airport Terminal 1 & 2 with CDFG
• Haikou Mission Hills with Shenzhen Duty Free
• Haikou Hai Ken Plaza with the Wangfujing Group
• Haikou Ju Ran Zhi Jia Plaza with Hainan Duty Free.

 

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