USA. Swedish beauty and tech brand Foreo has partnered with 3Sixty Duty Free to open a new counter at Philadelphia International Airport.
The display, in the airport’s Terminal D-E, marks a further step in Foreo’s global expansion plans and “taking the USA one state at a time” through the collaboration with 3Sixty which started last year.
The counter features the brand’s bestselling skincare gadgets and products including the Luna 3, Luna Mini 3, the UFO and its accompanying masks, along with the Bear line. The products are highlighted as providing a complete skincare routine which can be carried out anytime, anywhere.
The Luna mini 3 provides an in-depth cleansing experience while the Luna 3 offers curated massages via a Foreo app which designed by an aesthetic expert. Post-cleansing, customers can use the UFO 90-second masking device that helps active ingredients inside the mask absorb better into the skin through the use of T-sonic pulsations, thermo-therapy, and cryotherapy.
To complete the three-step process, the microcurrent Bear tightens and lifts the contours of the face.
Foreo noted that Philadelphia International is the only major airport serving the USA’s sixth largest metropolitan area, a hub which serves 32.24 million passengers annually. Including domestic carriers, 25 airlines offer 500 daily departures to over 140 destinations worldwide.
The brand owner also pointed out that tourism to Philadelphia has seen a +20% increase since 2020.
Foreo Global Travel Retail Director Gary Leong said: “We are ecstatic to finally have secured a placement in one of the most historical states in America in partnership with 3Sixty Duty Free.
“Philadelphia is a hub of business and culture, and our placement there reflects Foreo’s desire to expand and grow further and take the world by storm in a similar manner.”
As reported, 3Sixty Duty Free opened the Beauty on the Fly store at Philadelphia International in partnership with MarketPlace PHL, earlier this year.
