CHINA. Swedish beauty tech and wellbeing house Foreo and sister brand FAQ have teamed up with Hainan Development Holdings-owned GDF Plaza to host a special livestream in Hainan. It marked both brands’ first-ever travel retail-exclusive livestream.
The event was hosted by Foreo and FAQ Global Travel Retail Senior Product Training Manager Bella Ding, who introduced both brands, outlined the correct usage and highlighted the many skincare benefits of Foreo and FAQ. She was joined by a representative from GDF Plaza.
The Foreo products featured were the Luna Mini 3, UFO 2, Issa Baby and Issa Kids electric toothbrushes. The livestream put a special focus on Foreo’s Picture Perfect travel retail sets which comprise the Luna 3, Serum Serum Serum and the limited-edition Candy Luna Mini 2.
It also shined the spotlight on the Beauty Detour Set which offers an Issa 2 and Luna Play.
The FAQ products highlighted included the FAQ 101 and FAQ 102 anti-aging devices.
The festive livestream offered special discounts for hero products encouraging first-time customers to try both brands. In addition, viewers could participate in a lucky draw to win special gifts.
“Working with our partners this year has been an interesting journey for both brands by expanding even further into the digital marketplace,” commented Foreo Global Travel Retail Director Gary Leong.
“As the pandemic has accelerated digital adoption, it is important that we keep up to date and stay relevant. Our recent livestream was able to effectively communicate the benefits of all our star products in a relatable and fun manner, and we thank GDF for their cooperation and continued support in our endeavours.”
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
Click here to view all back issues. Please email Sinead@MoodieDavittReport.com to subscribe.
