SOUTH KOREA. Swedish beauty tech company Foreo has partnered with Shinsegae Group to launch a promotional campaign on the Korean retailer’s ecommerce platform, SSG.com.
The campaign, which ran for seven days, featured an ‘Experience Group’ competition, with Foreo’s LUNA Play Plus and Micro-Foam Cleanser up for grabs. The competition invited customers to comment on why they loved Foreo and why they deserved to win the prizes. Five winning entries were chosen out of 2,000 participants.
Some noteworthy customer entries included: “All my favourite YouTubers use the Foreo Luna, and I was so satisfied when I used it in the past, so I’m excited to try the Luna Play Plus! As an office worker who wears makeup every day, cleansing is important to me. This time, I want to experience Foreo properly, and introduce it to everyone I know!”
Another customer commented: “I have never used a cleansing device before, so I’m excited to try it. My pores are bigger and I’ve noticed that my skin has become oilier since wearing a face mask, so I pay more attention to pore care. I feel that if I wash my face with a cleansing device, it will be more effective than regular cleansing.”
The campaign underscored Foreo’s strategy to expand its digital presence with interactive campaigns and engage with customers online.
Foreo Global Travel Retail Director Gary Leong said: “With the pandemic forcing companies to become more reliant on digital content to attract both current and potential customer bases, we are constantly on the lookout for new partnerships to push creative digital campaigns.
“Content has become more important than ever and partnering with the right people will give us an edge over the competition. Our campaign with Shinsegae created significant buzz and hype, and of course Shinsegae’s customer base proved indispensable when it came to making the campaign a success. We look forward to many more collaborations in the future.”
SSG.com offers a diverse selection of fashion, beauty and lifestyle brands. Customers can shop the entire Foreo range on the platform, including its best-selling Luna cleansing massager, Issa electric toothbrush and UFO 90-second masking device.
