CHINA. Swedish beauty tech and wellbeing house Foreo and sister brand FAQ have partnered with Chinese tourism KOL GoldilocksX in a video to promote both brands in Hainan.
GoldilocksX has 182,900 followers on Chinese social media platform Little Red Book (Xiaohongshu).
The video generated a whopping 869,000 total engagements. It featured Foreo and FAQ’s stores and counters at the Haikou Mova Mall, Sanya International Duty Free Shopping Complex, GDF Plaza, CNSC Sanya International Duty Free Plaza, Hainan Tourism Duty Free Shopping Complex and Times DF (Haikou Mission Hills).
GoldilocksX took viewers on an immersive tour of each store, highlighting Foreo and FAQ’s key lines and their respective skincare benefits. It also gave viewers access to a series of special deals and promotions.
In addition, the video promoted Hainan as a premium travel and shopping destination. GoldilocksX highlighted the ocean view balcony at the CNSC Sanya International Duty Free Plaza, showcased the FAQ 103 Diamond collection at GDF Plaza and a home spa experience at the Sanya International Duty Free Shopping Complex in Haitang Bay.
She also took viewers on a tour of the pop-up at Hainan Tourism Duty Free Shopping Complex in Sanya, where customers can shop the entire range FAQ range.
“Our partnership with GoldilocksX proves that Foreo is dedicated to exploring new and refreshed marketing channels and strategies to continually attract and retain customers,” commented Foreo Global Travel Retail Director Gary Leong.
“The video we have produced not only highlights the benefits and functions of Foreo and FAQ customers, but also assists with promoting Hainan as the ultimate travel destination.
“By locking in this two-pronged approach, we can simultaneously assist with increasing tourism to the region and embed direct association of our brand with Hainan in the minds of the consumers. Foreo looks forward to executing similar content in the remainder of 2022.”
Foreo and FAQ have been steadily expanding in Hainan. In 2021, Foreo opened 16 new counters, while FAQ opened 11.
FOREO counters include:
- CDFG Sanya International Duty Free Shopping Complex in Haitang Bay
- Haikou Meilan Airport Terminal 2 with China Duty Free Group (CDFG)
- Hainan Tourism Duty Free Shopping Complex
- Haikou Mova Mall with CDFG
- Haikou Mission Hills with Shenzhen Duty Free and DFS Group
- Haikou GDF Plaza
- CNSC’s Sanya International Duty Free Plaza
FAQ saw an aggressive expansion in Hainan in 2021, including
- CDFG Sanya International Duty Free Shopping Complex in Haitang Bay
- Hainan Tourism Duty Free Shopping Complex
- Haikou Mova Mall with CDFG
- Global Duty Free Plaza, Mova Mall, Haikou with Hainan Development Holdings & Dufry
- Haikou Meilan Airport Terminals 1 & 2 with CDFG
- Times DF (Haikou Mission Hills) with Shenzhen Duty Free and DFS Group
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
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