CHINA (MACAU). Swedish wellbeing and beauty tech house Foreo and sister company FAQ have opened new placements at Heinemann Macau, Heinemann Asia Pacific’s first downtown location in Asia Pacific travel retail.
As reported, the 780sq m store which opened on 23 October, is sited in the H853 shopping and dining mall of Lisboeta Macau, one of Macau’s newest attractions. The H853 Shopping Mall within the Cotai property is opening a wide array of dining and retail venues in phases. An IMAX cinema complex is set to open soon.
The Heinemann multibrand store houses 40 international beauty, cosmetics, fragrance, skincare and wellness brands. They include the Foreo and FAQ brands, which share a space in the back wall. The listing marks FAQ’s first physical point of sale in Macau.
FAQ is described as the first brand to truly harness the full power of clinical anti-aging machines into a sleek handheld format.
The FAQ 100 Range offers three hand-held devices designed to be used in the user’s home. It offers a wide range of innovative facial rejuvenation technologies including EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations. All FAQ devices feature the Power-RF heated radio-frequency waves that accelerate collagen production and reduce fine lines.
T-Sonic pulsations boost skin radiance while LED-Pulse penetrates skin layers to target various skin issues. EMS-Pro, available in the FAQ 102 and FAQ 103 devices, firms and contours facial features similar to a ‘natural facelift’. All devices have also been equipped with an anti-shock system to ensure that they are safe for home use.
Foreo ranges featured in the store include the UFO 2 90-second masking device, facial cleansing massager Luna, smart microcurrent facial firming device Bear, electric toothbrush Issa and the Iris eye massager.
“We are thrilled, of course, with our new placements at Heinemann,” commented Foreo Global Travel Retail Director Gary Leong. “The Lisboeta Macau is an incredible experience on its own for any tourist, and for Foreo and FAQ to be part of that will give great exposure to our brands. Heinemann have been amazing partners to work with, and we thank them for their professionalism and cooperation throughout the process.”
Heinemann Asia Pacific Head of Purchasing Perfumes & Cosmetics and Marketing Ranjith Menon added, “We are thrilled to have such a supportive partner onboard and to have the opportunity to offer FAQ to our customers for the first time. Beauty devices represent a growing category in the region, and Foreo and FAQ are great additions to our perfumes & cosmetics assortment. We look forward to growing our shared business together in the future.”
Foreo and FAQ will continue their domestic and travel retail expansion in Macau, where the company plans to open new placements at the New Yaohan at the Grand Lisboa Palace Resort and in the China Duty Free Group/King Power Group (HK) store at Macau International Airport.
Foreo and FAQ products are currently available in Macau travel retail with Duty Free Americas at the Venetian; Dufry (Shoppes at Venetian and Shoppes at Parisian); and T Galleria by DFS stores at Studio City, MGM Cotai, Shoppes at Four Seasons and City of Dreams.
