The Shilla Duty Free has unveiled its latest global travel retail beauty exclusive with Shiseido.
The Shiseido Defense & Clarifying Radiance Set is made up of the brand’s top three skincare best-sellers: the Ultimune Power Infusing Concentrate (100ml), the Ultimune Power infusing Eye Concentrate (15ml), and the Shiseido Clarifying Cleansing Foam (125ml).
The theme of the travel exclusive range is ‘Find Your Kokoro’ and was created in collaboration with Japanese illustrator Shun Sasaki.
The packaging designs feature images of Singapore, Hong Kong and Korea in Sasaki’s colourful and contemporary style. The illustrations highlight different cultural landmarks from each country. Sasaki has illustrated Singapore’s Marina Bay Sands, Hong Kong’s busy streets, and South Korea’s flag.
‘Kokoro’ means heart in Japanese and represents a connectedness of mind, body, and spirit.
The set is now exclusively available at The Shilla Duty Free Stores in Singapore Changi Airport (Terminals 1-4), iShopChangi.com, and other Shilla stores in Asia Pacific, while stocks last.
The Ultimune Power Infusing Concentrate is powered with ImuGeneration Technology, and enhanced with Reishi mushroom and Iris root extracts. The Ultimune Power Infusing Eye Concentrate – which was launched with the brand’s ‘Red Ginza Street pop-up’ last August – tackles the five major eye area concerns. Finally, the Shiseido Clarifying Cleansing Foam features Micro White Powder and white clay active ingredients to remove dirt and smooth skin.
According to The Shilla Duty Free Executive Vice President Young Hoon Kim, “It is a great pleasure to collaborate with Shiseido to introduce the Shiseido Defense & Clarifying Radiance Set to our global customers who appreciate curated travel beauty sets and enjoy a limited-edition packaging.
“We hope this global exclusive collectible will reinvigorate and nourish our customers’ skin, as much as it will inspire them to discover the hidden beauty around them during their travel journeys.”
Shiseido Travel Retail Vice President of Marketing & Innovation Elisabeth Jouguelet said that the launch was a great opportunity to grow the company’s partnership with The Shilla Duty Free. She said, “‘The ‘Find Your Kokoro’ campaign offers a wonderful opportunity to expand our partnership with The Shilla Duty Free while supporting one of Japan’s most outstanding up-and-coming artists.”
“Shun Sasaki has captured the essence of ‘Kokoro’ with his contemporary illustrations, bringing a delightful sense of place to each of the region-exclusive sets for travel retail.”
SHISEIDO – Find Your Kokoro from 徐冠傑 HSU KUAN CHIEH on Vimeo.
