SINGAPORE/UK. Integrated retail marketing and design agency FILTR has announced an organisational restructure and several new appointments. The company said the changes were “in preparation for a new phase of growth.”
A new leadership team has been created. It consists of co-founders Alex Cook and Nick Sutton, PR Director Lucy Hillyard, Design Director Jayan Lad, and Client Services Director Maxime Portail. The team, said FILTR, “has been created to steer the business forward through its three distinct departments – PR & Communications, Design and Client Services.”
FILTR represents many established names in the travel retail industry, including Remy Cointreau, Edrington, Concha Y Toro, Shiseido Travel Retail, Puig, Rituals, Luxottica, Mondelez, Victorinox, Singapore Cruise Centre, and Dufry.
Senior appointments
Lucy Hillyard has been promoted to the role of PR Director. She joined FILTR in March, having previously gained experience in PR, events management and marketing agency operations in her native Australia.
Maxime Portail, previously Account Director, is now Client Services Director. He will lead a team that conducts strategic planning, project management and interface between design and clients.
PR team expansion
Jenard Ng is one of three account managers new to the PR team. She has experience in communication, events and project management and will be based in Singapore.
As reported, The Moodie Davitt Report alumna Helen Pawson joined FILTR as Account Manager in July. She is based in London.
Joining Jenard at the Singapore office is a third new Account Manager, Lisa De Klerk. She has a background in boutique luxury travel and journalism.
Co-Founder and Managing Director Alex Cook commented: “These are exciting times at FILTR as we pursue our mission to help innovative brands tell their stories and deliver memorable experiences in global channels.
“In a little over two and a half years, FILTR has grown from a team of six to over twenty, with a presence in Singapore and London. We’re very proud of our progress to date, but don’t take it for granted. These organisational changes help put in place the structures, skills and experience to carry us, and our clients, onwards and upwards over the coming years.”
