Ferrero is marking World Nutella Day (5 February) with a global brand campaign and a homepage makeover of The Moodie Davitt Report this week.
World Nutella Day was created in 2007 by blogger Sara Rosso, who wanted to share her love of the famous spread with fellow fans. Since the first fan-created day, millions of Nutella enthusiasts use the occasion to exchange messages about the chocolate hazelnut spread.
To join the celebrations this year, Ferrero is asking people to use the hashtag #WorldNutellaDay on social media, tag @NutellaDay on Twitter and check out the official Facebook page.
World Nutella Day has spread to become a major global event for Nutella fans
Over recent years, Ferrero has reimagined the Nutella brand experience to extend it to products for on-the-go consumption and Nutella cafés.
Ferrero revealed last year that is was launching a travel retail-dedicated Nutella platform, to showcase new travel retail-exclusive Nutella and Nutella B-ready products along with in-store visibility tools.
Ferrero said it aims to enhance the exclusivity and value of the Nutella brand and boost its unique selling proposition (USP) through innovative, engaging communication while covering key shopper need states for gifting, sharing and own consumption.
The objective, Ferrero said, is to “add value and to delight brand lovers travelling around the world.”
