Ferrero Travel Market is celebrating the recently launched Kinderini biscuit expression with a homepage makeover of The Moodie Davitt Report.
Ferrero Travel Market first debuted the innovation at the TFWA World Exhibition in Cannes and marks the Kinder brand’s first foray into the biscuit category.
Kinderini is the first biscuit that is aimed at families travelling with young children and the playful designs create a fun sharing moment for all generations. It is the first Kinder product available in a biscuit with friable dough and features 18 different facial expressions on the biscuits. It is available in a 250g pouch format and launching in January 2024.
The faces on the biscuit are the central theme of a dynamic digital campaign and interactive game, which is designed to create sharable family moments for travellers.
Ferrero has created a new digital platform which travellers can access via a QR code to play the game. Players are presented with one of the Kinderini faces and then challenged to take a photo of themselves mimicking the face as accurately and quickly as possible to win prizes.
Kinderini is underpinned by Ferrero’s determination to create newness and engagement in the biscuit category and drives the confectionery company’s ongoing portfolio diversification.
The Kinderini launch follows the success of La Biscotteria, which was Ferrero Travel Market’s first foray into the biscuit category,
Ferrero Travel Markets General Manager Sergio Salvagno said: “The launch of Kinderini is an exciting addition to our La Biscotteria range, which has been a huge success since its global launch a year ago.
“With the new release we are bringing the magic and fun of Kinder to shoppers and travellers of all ages. Kinderini is playful and engaging for our consumers and taps into the key purchase drivers of self-treat and sharing, while also offering the spirit of play and excitement which are at the heart of the brand.” ✈
