Swedish beauty technology brand Foreo is launching its newest beauty technology innovations, the Bear and the Bear Mini, with a travel retail-first strategy.
The devices will be launched in Chinese travel retail with China Duty Free Group(CDFG) and China National Service Corporation (CNSC); and in Korean travel retail with Shinsegae Duty Free, The Shilla Duty Free, and Lotte Duty Free. The Bear and the Bear Mini will be launched in travel retail first ahead of a global domestic market launch in early 2020.
The Bear and the Bear mini are the company’s first forays into microcurrent facial toning devices. They combine microcurrents and t-sonic pulsations to firm the skin and create a youthful and contoured effect.
The gentle microcurrents stimulate the skin and reduce the appearance fine lines and wrinkles; while Foreo’s T-sonic pulsations relax facial muscle tension. The Bear offers stronger microcurrent intensities for overall face sculpting purposes, while the Bear Mini offers more area-specific toning for sensitive areas around the eyes, eyebrows, and mouth.
According to research by Statista.com, anti-ageing is becoming a growing trend in the skincare market, particularly for Chinese millennials. In China, 50% of people aged 25-29 and 30% of people aged 20-24, have already adopted anti-ageing skincare regiments. According to Foreo, its newest beauty device launch can offer technology-led anti-ageing benefits and help prevent fine lines, wrinkles, sagging, and improve facial contours.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Foreo’s story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
