CHINA. Fast-growing luxury beauty brand EviDenS de Beauté has partnered with retail leader Blue Chip Group to solidify its foothold in Macau and Hong Kong with DFS.
In the second half of 2022, EviDenS de Beauté established its presence in Macau with DFS at its luxury stores in The Londoner, Galaxy, City of Dreams and The Shoppes at Four Seasons.
Its skincare range is available in a pop-up at T Galleria by DFS, Macau, Shoppes at Four Seasons until December. The brand is also gearing up for its December launch with T Galleria Beauty by DFS at Hysan Place in downtown Hong Kong. This debut will introduce a personalised counter.
DFS sources say the brand has been flying high since its introduction, leading to its enhanced presence in coming months. 
Last year, EviDenS de Beauté made its mark with its presence in T Galleria by DFS at Sun Plaza in downtown Hong Kong. Another pop-up animation is set to captivate visitors at the same store from September to December.
Since 2019, EviDenS de Beauté has steadily built its presence with The Shilla Duty Free at Beauty&You in Hong Kong International Airport where the brand is hosting a series of animations within a high-profile promotional space through July and August.
Blue Chip Group is the driving force behind EviDenS de Beauté’s successful expansion in the region.
Blue Chip Group Managing Director Flora Lee commented: “Blue Chip Group is dedicated to expanding brands globally, and our partnership with EviDenS de Beauté exemplifies our commitment to delivering exceptional results. We are proud to support EviDenS de Beauté in their journey to becoming a market leader.”
DFS Group Senior Vice President Beauty Amael Blain said: “As the beauty customer continues to evolve, it is important that we quickly adapt to ensure relevancy. DFS is thrilled to partner with such brands as Evidens de Beauté to ensure that we are bringing the right brands and products to our discerning beauty customer.” ✈
EviDenS de Beauté Founder & CEO Charles-Edouard closely observed his wife’s beauty routine and created the brand’s first anti-aging skincare line for sensitive skin
