Swedish luxury men’s shirt-maker Eton Shirts will launch its first airport store outside Scandinavia next week. The 22sq m shop is set to open on 16 February in Munich International Airport’s Terminal 2, sharing a space with Hugo Boss and Zegna.
The store will offer business, casual and evening shirts plus accessories including ties, bow ties, and scarves.
It features Eton Shirts’ furniture concept, which includes materials in light ash wood tones and brass, with tan leather details.
The brand has also announced the imminent opening of two new Swedish airport stores at Stockholm Arlanda (9 February) and Gothenburg Landvetter (14 February).
Eton Shirts CEO Hans Davidson said: “As a frequent traveller myself, I personally love the accessibility that airport boutiques provide. With a wide variety of shirts for every occasion in a man’s life, we’re excited to provide a unique and personal shopping experience, for the busy business traveller as well as for the holidaymaker.”
Eton Shirts has its roots in Gånghester, Sweden, and is now present in 50 markets worldwide. It has own brand stores in major cities including New York, Los Angeles, London, Stockholm, Malmö, Copenhagen, Frankfurt and Moscow.
Prominent high street stockists of the brand include Harrods, Selfridges, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Harry Rosen, Le Bon Marché, El Corte Inglés, La Rinascente and KaDeWe.