US. The Estée Lauder Companies has signed a licensing agreement with Missoni, the Milan-based fashion house best known for its vibrant knitwear and graphic designs. Terms of the deal were not disclosed.
Lauder will create and market fragrances and related products through its Aramis and Designer Fragrances division. The debut Lauder/Missoni fragrance is likely to be launched in the first half of 2006.
“Our relationship with Missoni represents important advances for several of our key business objectives, including the ongoing development of our European fragrance strategy and the expansion of our partnerships with leading fashion designers,” commented The Estée Lauder Companies Group President Patrick Bousquet-Chavanne.
“Missoni is a powerful fashion brand with worldwide recognition and surging momentum. It has a dynamic, stylish image that appeals globally to a sophisticated, trend-conscious customer.”
“Not only does our agreement unite two great companies – both of which have been leaders in their industries for more than 50 years – but it also brings together two great families,” said The Estée Lauder Companies President and CEO William Lauder. “The Missonis share our commitment to innovation, quality and creativity. Together, we have the opportunity to build a successful new fragrance business based on these traditions.”
“It is tremendously exciting for us to join The Estée Lauder Companies in this new venture,” said Angela Missoni, the company’s Creative Director. “They are the world’s best when it comes to creating and marketing fragrances. We look forward to collaborating with them and to expressing what Missoni is all about in an exciting new way.”
Pictured left to right: Patrick Bousquet-Chavanne, Group President, The Estée Lauder Companies; Vittorio Missoni, Marketing Director and Sales Manager, Missoni; William P. Lauder, President and Chief Executive Officer, The Estée Lauder Companies; and Angela Missoni, Creative Director, Missoni
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