The Estée Lauder Companies has named Golden Globe Award-nominated Cuban actress Ana de Armas as one of the Global Brand Ambassadors for its flagship Estée Lauder brand.

Armas will feature across the brand’s digital, television, in-store and print media, in domestic and travel retail markets, starting with a new fragrance campaign this month.

De Armas is an honouree of the 2021 TIME100 Next list. She made her film debut in the Cuban film ‘Una Rosa De Francia’ and made her Hollywood film debut in the film ‘Blade Runner 2049’ by Denis Villeneuve. She is also known for her starring role in the film ‘Knives Out’ and her role in the upcoming James Bond film, ‘No Time To Die.’

Ana De Armas is known for her roles in films ‘Blade Runner 2049,’ and ‘Knives Out.’ She will feature in Estée Lauder’s digital, television, in-store and print media, in domestic and travel retail markets, starting with a fragrance campaign this month.

De Armas joins the current roster of Estée Lauder brand ambassadors which includes South Sudanese Model Anok Yai, Italian model/actress/socialite Bianca Brandolini D’Adda, American model Carolyn Murphy, Indian model Diana Penty, American models Grace Elizabeth and Karlie Kloss and Chinese Actress Yang Mi.

“We are thrilled to welcome Ana to the Estée Lauder brand,” said The Estée Lauder Companies Group President and Estée Lauder and AERIN Global Brand President Stéphane de La Faverie. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”

Commenting on her new role as Global Brand Ambassador, De Armas said: “I am honoured to represent such an iconic brand. Growing up in Cuba, I really admire and connect with the story of Mrs Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”