The Estée Lauder brand has signed Kendall Jenner to appear in digital, TV and print advertising campaigns, and play an active role in creating social media content that will feature on Estée Lauder’s channels as well as her own. She is the daughter of Kris and Bruce Jenner and the younger half-sister of Kim, Khloe and Kourtney Kardashian.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” noted Estée Lauder Global Brand President Jane Hertzmark Hudis. “She is the ultimate Instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
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Behind the scenes on a Lauder shoot with Kendall Jenner. Photo courtesy of Estée Lauder. |
“It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honour and quite humbling,” commented Jenner. “I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
Jenner has an extensive social media following of over 30 million fans across Instagram, Twitter and Facebook, placing her as the number one model on social media, with a fast-growing global audience. In the last year, Jenner has also experienced a meteoric rise in the beauty and fashion arena, marked by the Estée Lauder signing as well as a 13-page fashion feature in the December issue of American Vogue shot by Patrick Demarchelier.
Jenner made her fashion week debut in February, walking in Marc Jacobs’s fall/winter 2014 show. Her haute couture debut at Chanel quickly followed, as did her first high-profile advertising campaign for Givenchy fall/ winter 2014. She has since walked for leading designers such as Balmain, Dolce & Gabbana and Fendi, and graced the red carpets of the world’s most fashionable events including the Met Gala, Cannes Film Festival and MTV Video Music Awards.
Jenner has already worked with some of the industry’s most influential fashion photographers such as Patrick Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in magazines from the avant garde Love to fashion bible Vogue Paris, W and an eight-page editorial in Interview that crashed its website when it went live.
Jenner is a long-time supporter of the Ryan Seacrest Foundation, a non-profit organisation dedicated to inspiring today’s youth through entertainment and education focused initiatives.
