Eyewear specialist Essilor will launch its Molsion range of sunglasses at the TFWA Asia Pacific Exhibition & Conference in Singapore next month (Level 1 R8).
The collection for men and women is said to ‘redesign’ classic and avant-garde styles. “Molsion evolves with trends and fashion stylists’ collaboration. Fashion is part of the brand identity,” Essilor said.
Molsion frames are described as “comfortable and lightweight”. The sunglasses feature high-definition polarised lenses, with three-colour gradient coating. Price positioning is mid-tier, said Essilor.
Molsion eyewear is available in all Ever Rich Duty Free outlets and in South Korean duty free with The Shilla Duty Free, Lotte Duty Free and Jeju Tourism Organization (JTO). This year the brand intends to consolidate and extend its network in Taiwan, South Korea, Hong Kong, Singapore, Vietnam, Malaysia and Thailand.