“Enhancing our mission of beauty innovation for a better world” – Shiseido becomes Platinum Partner for Moodie Davitt Virtual Travel Retail Expo : Moodie Davitt Report

Japanese premium beauty group Shiseido has signed as a Platinum Partner for the inaugural Moodie Davitt Virtual Travel Retail Expo

The Expo – which takes the form of a ‘live’ 5-day event followed by a 30-day showcase – begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.

Shiseido Travel Retail President & CEO Philippe Lesné commented: “The Virtual Travel Retail Expo is an inspiring initiative, which is embracing the power of digitalisation to meet the evolving needs of our global industry.

“Shiseido Travel Retail is energised by the opportunity to take a leading role in this new virtual community as a Platinum exhibitor, and we look forward to further enhancing our strong digital credentials in our mission of beauty innovation for a better world.”

The Moodie Davitt Report Founder & Chairman Martin Moodie said: “Under the global stewardship of President & CEO Masahiko Uotani and the travel retail leadership of Philippe Lesné, Shiseido has become synonymous with innovation and digitalisation. In 2016, Uotani-san created the Shiseido+ Digital Academy as part of his Vision 2020 corporate strategy to make Shiseido the most digitally advanced company in beauty.

Virtual becomes reality as the pioneering Moodie Davitt Expo takes shape

“Since that creation, the travel retail channel has witnessed some outstanding activations and innovations, culminating in the breathtaking Shiseido Forest Valley in collaboration with Jewel Changi Airport. We are honoured to welcome such a thought leader to our inaugural Virtual Expo.”

Shiseido Travel Retail triumphs at annual Moodies awards

Shiseido Travel Retail underscored its reputation for innovation and commitment to digitalisation at the recent Moodies Awards, when it picked up four major accolades.

Best Launch/Relaunch Campaign – Winner Brand: Shiseido Travel Retail – The Royal Launch of K by Dolce & Gabbana

Best KOL-Driven Campaign – Winner Brand: Shiseido Travel Retail – NARS Jet Set in Red

Best Branding Advertising Campaign – Winner Brand: Shiseido Travel Retail – Shiseido Forest Valley

Best Use of Digital to an Internal Audience/Employee Engagement – Winner Brand: Shiseido Travel Retail – Share STR

Note: To discover more about the Moodie Davitt Travel Retail Virtual Expo, please email Martin Moodie at Martin@MoodieDavittReport.com or Gemma Aldridge at Gemma@MoodieDavittReport.com. Early bird rates expire on 1 June.

A landmark moment from September 2019 at the Shiseido Red Ginza Street pop-up in CDFG’s magnificent Haitang Bay store, where guests were invited to “check in to the future of skincare”. The pop-up occupied the central atrium space and recreated Tokyo’s iconic intersections, transporting guests into one of the world’s most famous luxury shopping districts.

Shiseido President and CEO Masahiko Uotani (second from left) and Travel Retail President & CEO Philippe Lesné (left) inaugurate the SENSE Art Installation at Shiseido Forest Valley in Jewel Changi Airport last May, a key moment in delivering Shiseido’s mission of ‘creating beauty innovation for a better world’. Pictured also are Jewel Changi Airport Development Chief Executive Officer Jean Hung and Shiseido Chief Brand Officer Yoshiaki Okabe (right).

Shiseido Travel Retail’s Share STR won this year’s Moodies Award for Best Use by a Brand of Digital to an Internal Audience (Employee Engagement)

[Click on the video above to see The Moodie Davitt Report Fashion, Beauty & Social Media Editor Hannah Tan-Gillies turn into an avatar during the Shiseido Travel Retail launch of experiential activations Shiseido Sense Beauty Pop-up and Shiseido Forest Valley in collaboration with The Shilla Duty Free, Singapore Changi Airport, and Jewel Changi Airport Devt in May 2019]

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