UK. Airport activation specialist Emerald House Associates (EHA) has partnered with Coty and Dufry in an eye-catching Kylie Cosmetics launch at Heathrow Airport.
In a ‘picture-perfect’ project, which included a candy cart and scooter, EHA created, constructed and installed the Kylie Cosmetics’ branded pop-up at Heathrow’s Terminal 3 last month.
Emerald House Associates Director Natalie Hill said: “Coty approached us to design the bespoke Kylie vespa style scooter and we were delighted to be the first company ever tasked to do this. We produced a scooter prototype, which was sent on a global trip and was unanimously well-received, as was our overall concept for the promotional projects.
“The eye-catching scooter and cart were then incorporated on the promotional sites that the EHA team created and installed in T3 at Heathrow. The interactive installations were to coincide with the launch of permanent airport gondolas introduced in both Heathrow and Gatwick featuring the Kylie range.
“It’s been a privilege for EHA to work on such an exciting project and as soon as the two promotional sites were installed, they were being mobbed by passengers. The Kylie scooter provided the perfect photo opportunity allowing passengers to sit on it and have their photo taken with the large neon Kylie sign behind them – it was all incredibly instagrammable.”
The activation encouraged passengers to try doughnuts and Kylie-styled pink and white lollipops from the candy cart.
