American beauty brand Elizabeth Arden has emphasised its commitment to travel retail through the launch of the channel-exclusive Ceramide 3 x 7 Capsules Tin. It is now available in European airport retail.
The travel-exclusive offer features three different types of the brand’s signature, single-dose Ceramide Capsules, which are recommended for travellers. They are pre-measured, portable and TSA-approved and are encapsulated to keep the active ingredients potent and fresh, while being preservative-free. Each type of capsule has seven separate doses.
The Hyaluronic Acid Ceramide Capsules have been formulated with a combination of super-hydrating hyaluronic acid with protective, skin-strengthening ceramides, to visibly plump, firm and hydrate the skin.
The Advanced Ceramide Capsules Youth Restoring Serum contains a triple-powered anti-ageing formula that fortifies the skin’s barrier repair function; boosts moisturisation levels; and reduces the appearance of fine lines and wrinkles.
The Line Erasing Night Serum Retinol Ceramide Capsules is a night-time treatment that pairs retinol with ceramides to visibly diminish lines and wrinkles. It is made to improve skin texture and tone, while preventing harshness and dehydration.
The capsules are dermatologist-tested and suitable for all skin types.
Elizabeth Arden Marketing Director EUTR Céline Moittié said: “We are known for our iconic Ceramide Skincare, with five capsules sold every second.
“We are confident that this reusable, travel-friendly tin, with a very accessible RRP of under €20 (US$21.50), will appeal not only to existing consumers, but offer an extremely attractive way for new customers to discover our premium Ceramide skincare collection too.”
The release follows the financial restructuring of Arden parent company Revlon and its subsequent exit from Chapter 11 bankruptcy earlier this year.
Revlon President and CEO Debra Perelman said: “I’m proud to say that we are emerging as a stronger company that is well positioned for long-term growth.
“With a simplified capital structure, significantly reduced debt, and a new, highly experienced and committed Board of Directors, we look forward to unlocking the full potential of our globally recognised brands and continuing to offer our customers the iconic products they have loved for decades.”
*The Moodie Davit Report has partnered with Elizabeth Arden to create a new column that recognises the contribution of women in leadership positions in our industry. The first of the Through The Red Door series can be accessed at this link. ✈
