Elizabeth Arden has launched a White Tea fragrance and accompanying cosmetics line. The White Tea collection will be available in travel retail from February.

The White Tea fragrance, created by Rodrigo Flores-Roux, Guillaume Flavigny and Caroline Sabas, invites customers to “revel in the moment”.

White Tea 2

Immerse yourself in the moment: The White Tea line includes Hand Cream and Body Cream

Opening notes comprise Italian mandarin, clary sage essence, sea breeze accord and Japanese white fern. The heart features white tea extract, mate absolute Paraguay, white iris accord and sapucaya atmospheric accord. Base notes blend madras wood, ambrette seed absolute, tonka bean Venezuela absolute, ambermax and a trio of musks.

White Tea 1

Pure and simple: Packaging features clean lines

The White Tea fragrance is housed in a tall bottle which has a white to clear ombré design.

The full White Tea product line comprises: Eau de Toilette Spray (US$49 for 100ml), Pure Indulgence Body Cream (US$25 for 400ml), Pure Indulgence Hand Cream (US$9.50 for 30ml) and Deodorant (US$12 for 40ml).

[Click to view White Tea’s promotional video]