American watch distributor E. Gluck Corporation has expanded its Ocean Plastics Collection under the Anne Klein Consider It label.
Originally launched in 2021, E. Gluck partnered with recycling company Oceanworks for the sustainable collection, using recycled materials and plastic waste from the ocean.
E. Gluck is exhibiting the range at the upcoming at the TFWA World Exhibition in Cannes, (Blue Village, Stand F15).
Since its launch, the sustainable Ocean Plastics line has garnered substantial interest having been featured on the Celebrity Cruises fleet. With over eight million tons of plastic waste entering the oceans each year, Anne Klein’s focus on sustainability and innovation has prompted a positive reception. According to the company, it marks a vital step in the direction of sustainability for the watch industry.
“We’re excited to continue our investment in sustainability with the Anne Klein Ocean Plastics collection. For travel retail, the line is an obvious match for the cruise industry, but also maintains broader appeal with the global focus on sustainability,” commented E. Gluck SVP of Global & Travel Retail Sales Robert Robertaccio.
The watches come in a range of colours alongside the brand’s signature water drop markers and textured wave-inspired dial details.
