CHINA. Airport advertising powerhouse Dynamic Winning Partners (DWP) has been awarded the exclusive contract to operate all Out of Home media at Sanya Phoenix International Airport, commencing 1 January 2024.
DWP International Department President Yilin (Crystal) Yang told The Moodie Davitt Report the award builds on the company’s rapid expansion in China over recent years, including heightened connections with the duty free industry.
Last year DWP embarked on a programme to acquire airport businesses “on a large scale” in China, she added, part of a commitment to become the largest player in the country’s airport advertising sector.
Booking reservations are now open for Sanya Phoenix International Airport, Yang* said, noting Sanya Airport advertisements are currently “a hot investment” given the key upcoming holidays.
For the New Year and China New Year periods, DWP has launched special media packages offering huge discounts, Yang said.
She said DWP plans to use its enhanced airport resources in 2024 to provide clients with more advertising choices across multiple locations in China.
Dynamic Winning Partners Media Group was established in 2005 and today generates almost RMB3 billion (US$423.8 million) in annual turnover. It is the only media company to operate across Beijing (Capital and Daxing) Shanghai and Guangzhou airports and is the largest traditional media operator at Beijing Capital International Airport.
The company is China’s largest urban outdoor advertising player and its top domestic airport media provider (14 airports). It also manages LEDs in the central business districts of five cities – Beijing, Shanghai, Guangzhou, Shenzhen and Wuhan. ✈
*Contact: yangyilin@dwpi.com.cn
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 This story forms part of our Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’. Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airport companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We devote extensive coverage to this once again burgeoning sector and have more plans in store. To borrow from both journalistic and advertising parlance, watch this space. * Please send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
