Duty Free Global (DFG) has inked a new travel retail representation agreement with US Dancing Goat Distillery’s Death’s Door Gin.

DFG describes Death’s Door, which has a simple botanical mix of juniper berries, coriander and fennel, as a “truly remarkable spirit”.

The gin takes its name from Death’s Door Straight, which separates Door County, Wisconsin from Washington Island. The passage was named Death’s Door because of the winds and rough water that caused many shipwrecks in the 1700 and 1800s.

DFG said the character required to take on this strait is embodied in Death’s Door Gin.

Duty Free Global Founder & Commercial Director Barry Geoghegan said: “We’ve had some great experiences in the global explosion of interest in the gin category within the travel retail market. We’re delighted to be working with what we agree and know with this brand to be the ‘Standard in New World Gin’.

“Death’s Door gin is such a well-made spirit, delivering perfect simplicity with the proprietary blend of only three botanicals. The result is a distinctively smooth and delightful product.

“We’ve already started to introduce the brand to our established network of buyers and travel retail operators, with really positive results, and we’re really looking forward to widen the audience even further by presenting Death’s Door at the Moodie Davitt Virtual Travel Retail Expo in October.”

Dancing Goat Distillery Chairman Tom Maas said: “We have proudly brought Death’s Door Gin back. The brand is recognised around the world as one of the best gins made. Death’s Door Gin has a full London Dry flavour without all of the bitterness. Our three botanical recipe showcases how and complementary and complex, simple expressions can be.”

Duty Free Global is a Platinum Partner at Moodie Davitt Virtual Travel Retail Expo

Duty Free Global is a Platinum Partner at the Moodie Davitt Virtual Travel Retail Expo.

The unique 5-day live event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.

Registration is free for buyers, exhibitors and preferred media partners (Click here to register).