US/PANAMA. Bloomberg Media and Falic Media today announced an agreement to create Bloomberg Línea, a multi-platform business news brand in Latin America and the Caribbean.
Falic Media, part of the Falic Group, is a sister company to Duty Free Americas.
Bloomberg Línea, which launches later this year, will provide audiences and advertisers with a suite of digital products that serve the Spanish and Portuguese language business and finance audience.
Bloomberg Línea will harness the global resources of Bloomberg Media and the strength of Bloomberg’s 2,700 journalists and analysts in 120 countries to create a news destination for the fast-growing business audience in Latin America and the Caribbean. It will feature translated Bloomberg content and “original, deep local reporting” produced by a team of over 70 staff from around the regions.
The news brand will be available across multiple platforms including desktop, mobile, app, and social media, and will deliver extensive coverage of the companies, people, events and ideas shaping the markets across Latin America and the Caribbean.
“As a leading global business media company, Bloomberg Media provides a trusted and differentiated multi-platform content offering that reaches decision makers and business leaders across international markets,” said Bloomberg Media Chief Growth Officer and Global Head of Strategic Partnerships M. Scott Havens.
“Bloomberg Línea expands our global footprint in Latin America with massive scale, reaching Spanish and Portuguese audiences who are looking for trusted, premium, global business news and solutions-driven journalism rooted in data.”
Bloomberg Línea will cover a broad range of topics relevant for decision makers and future leaders, including world news, business, economy, politics, markets, industries, culture/lifestyle, science and technology. The site will showcase free teaser content in video and text with full access through a paywall. Audiences will have access to newsletters and deep dives through a premium subscription.
“We are thrilled about this exclusive collaboration with the amazing team at Bloomberg Media, and are excited to help expand and distribute its content throughout Latin America and the Caribbean,” said Falic Media Chief Executive Officer Leon Falic.
“Bloomberg Línea will be the number one trusted platform of its kind geared to a pre-eminent audience who have been craving this content for years. It will deliver first-class stories with time-to-market in different time zones, covering a region that is growing faster than any other in the digital world.”
Falic Media is a member of the Falic Group of Companies, a conglomerate with a diversified portfolio that includes travel retail and duty free stores under the Duty Free Americas banner, brand boutiques, news and gift and convenience shops, food & beverage outlets, fashion and beauty brands, consumer product distribution and e-commerce, gas stations and hotels. The Group’s geographical reach is supported by offices in New York, Miami, Mexico, Panama, Colombia, Venezuela, Brazil, Uruguay, Chile, Dominican Republic, Haiti, Israel, Hong Kong and Singapore.
