Dufry, the recovery phase: Industry leader steps up revival with phased global store reopening programme

Dufry CEO Julián Díaz: “We are continuing to reopen shops progressively in all our operations as soon as the local situations allow”

INTERNATIONAL. Dufry is ramping up its store operations around the world amid eased travel restrictions, an increase in flight connections, and a boost in airport activity.

Recognising that the sector leader serves as a bellwether for the fortunes of the travel retail channel. The Moodie Davitt Report is providing exclusive coverage of Dufry’s progressive return to business via this regular new column.

Besides a sharp rise in flight activity for June, many further connections have been announced for July, August and ensuing months, Dufry noted.

In the second half of June, Dufry has reopened or is reopening multiple key operations across various global locations. These include stores at Heathrow Airport Terminal 2; several Spanish airports such as Madrid, Barcelona and Mallorca; Zürich in Switzerland; as well as numerous shops in Cancún, Mexico; Jordan, and the US (see tables below).

Dufry-owned World Duty Free is back in business at Heathrow Airport Terminal 2, a pivotal location for the global giant. With blanket travel restrictions set to be lifted from 6 July, both retailer and airport are hopeful of a sharp rise in passenger numbers.

More shops are opening in July at multiple airports in the UK, Turkey, Spain (all remaining airports), and Russia. Dufry stores at the MTR station in Hong Kong will also reopen, along with many locations in Asia and the Middle East such as India, Cambodia, South Korea, and Kuwait.

Dufry’s airport stores in Cambodia, integral to the retailer’s Asian footprint, will open progressively in coming weeks. While the country’s frontiers are not closed, entry is currently restricted by visa and health protocols.
On track: Dufry is reopening its important MTR (Mass Transit Railway) store operations in Hong Kong, China
(Above and below) Pulkovo Airport in St. Petersburg, Russia is a key location for Dufry where the retailer will be hoping for a swift upturn in summer sales

South America is also seeing important reopenings, including further locations in Mexico, Brazil, Uruguay and Peru, while store operations in Africa are resuming progressively as of July.

Dufry’s arrivals business at Zürich Airport is set to benefit from the Swiss government’s easing of travel restrictions, for example by permitting third-country (i.e. non-EU or EFTA states) workers to enter from 6 July. On 5 June, the Swiss Federal Council supported a decision for citizens of all European Union member states, as well as those of the Schengen Associated Countries (Liechtenstein, Norway, and Iceland), to be able to enter the country as of 15 June.
The brilliant sight, in more ways than one, of the Dufry walkthrough store at Cancún International Airport, Mexico, reopen for business
The new normal: A passenger peruses the offer at a Dufry store in Adolfo Suárez Madrid–Barajas Airport

Health & Safety to the fore

To assure the safety of its employees and customers, Dufry has implemented rigorous health and safety measures in close cooperation with its airport partners and according to the local regulations of specific countries. “Shopping at Dufry stores is safe and offers a unique shopping experience with all global brands and attractive promotions,” the company said.

Dufry CEO Julián Díaz said: “Dufry is looking forward to resume operations in many important shops around the world and to welcome back our customers with a great offer and attractive promotions.

“We have been working hard to offer our customers and employees a safe shopping and working environment by installing comprehensive health and safety measures. Customers can now enjoy again our vast variety of iconic brands of all product categories. We are continuing to reopen shops progressively in all our operations as soon as the local situations allow.”

Step by step recovery: Masked shoppers and sales assistants in a Dufry store at Josep Tarradellas Barcelona–El Prat Airport
(Above and below) Clear health & safety communication and protocols are in place at Dufry’s store operations in Adolfo Suárez Madrid–Barajas Airport Terminal 4

[Click on the icons above or below for Martin Moodie’s recent video and audio interviews with Dufry CEO Julián Díaz]

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