BRAZIL. Dufry has opened a 381sq m walk-through duty paid ‘mega store’ called Dufry Shopping at Santa Genoveva Airport in Goiânia, Brazil.

The retailer said the opening underlines a commitment and strategic plan to offer domestic passengers a similar shopping experience to that enjoyed by international travelers.

“This is a commercial landmark that will take the experience of the passenger who visits Goiânia airport to another level” – Alessandro Maximo de Sousa, Infraero 

The walk-through format offers easy access to a diverse array of products including perfumes and cosmetics; confectionery and liquor; and an array of luxury and fashion products including sunglasses and watches; plus electronics and travel essentials.

The domestic offer includes a powerful array of international brands, including Johnnie Walker, Chivas Regal, Jack Daniels, Lindt, Toblerone, Milka, Carolina Herrera, Lancôme, Dior, Ralph Lauren, Armani, Prada, Sunglass Hut, JBL and Calvin Klein.

The Dufry Shopping concept is designed to offer domestic travellers a similar shopping experience to that enjoyed by international passengers

The Dufry Shopping concept was first introduced in Brazil via a pilot store at Brasilia Airport in 2014. Its success saw the concept expanded to another seven Brazilian airports in Brazil. Dufry plans to continue expanding this concept in 2017 internationally.

The company’s commercial offer also includes a Dufry Shopping store airside, opposite the domestic boarding gate, and three Hudson stores. Two of the latter are in the restricted area of the boarding lounge, and one pre-security. Dufry’s operates 545sq m of commercial space at Goiâna Airport.

Dufry Managing Director Brazil and Bolivia Gustavo Fagundes, commented: “I am very pleased to announce the expansion of our operations in Goiânia Airport and to further strengthen our relationship with [government airport company] Infraero and [airport operator] Socicam. This agreement is also a great opportunity to expand our successful Dufry Shopping and walk-through concepts, enabling Dufry to ensure its presence in the Brazilian travel retail market and strengthen its position in Latin America.”

Infraero Superintendent Alessandro Maximo de Sousa added: “For us, it is important to expand the retail options inside the airport. The inauguration of the Dufry store in the walk-through format contributes to meeting the needs of an increasingly demanding costumer, who seeks good products and a shopping experience with several options. This is a commercial landmark that will take the experience of the passenger who visits Goiânia airport to another level.”

Hudson, Dufry’s convenience store concept, offers confectionery, soft drinks, personal care items, travel essentials, souvenirs, electronics and toys, newspapers, magazines and books.

Hudson is the leader in airport convenience stores in the USA and Canada. Its global expansion is part of Dufry’s strategy to enter markets with high domestic passenger volumes, in locations where it already operates traditional duty free shops.

Santa Genoveva Airport handled around 3 million passengers last year.

Broader horizons: Hudson’s global expansion is part of Dufry’s strategy to enter markets with high domestic passenger volume