AUSTRALIA. Wellness brand Aesop has partnered with Dufry to open its first Australian airport store at Melbourne Airport.
The space in the airport’s duty free retail precinct has been designed by the brand’s in-house team and is intended to offer a calming contrast to the main airport.
As well as stocking a range of products for the skin, hair, body and home, the store offers customers hot towels, a reviving beverage, skincare consultations and product advice.
The in-store range includes three products that are exclusive to travel retail. The Melbourne Kit includes nine travel-sized skincare hair, body and oral care essentials; The Aromatique Hand Balm Duet contains two travel-sized handcare products; and a 250ml edition of Aesop Mouthwash is also available as a travel retail-exclusive.
Dufry General Manager for Australia Philippe Boyer said: “We are proud to work in partnership with this exceptional brand and introduce Aesop into our product portfolio. It’s particularly exciting to be able to collaborate on this standalone store space here in Melbourne Airport, given that Aesop was first established in Melbourne over 30 years ago and this will be the first travel retail store in Australia. Customers will love the space, the services offered and, of course, the wonderful products.”
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Aesop’s story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media”
Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team.
Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy.