Dubai Duty Free prepares to mark 35th anniversary with -25% discount

UAE. Dubai Duty Free will offer -25% off a wide range of products to mark its 35th anniversary on 20 December. In what has become an annual tradition, the promotion will run for 72 hours, beginning at midnight on 17 December.

The discount will be available for all departing, transiting and arriving passengers at Dubai International and Al Maktoum International. In 2017 the campaign helped generate US$54 million in sales over the three days.

Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin said: “The anniversary promotion is now a highly-anticipated event with many travellers choosing to travel on the days when the -25% discount is offered. I think the big discount day is going to create a fantastic atmosphere at Dubai Duty Free for the entire 72 hours and it would be terrific to break the daily sales record on the anniversary day.”

Dubai Duty Free management, led by Executive Vice Chairman and CEO Colm McLoughlin, mark the anniversary day in 2017 with staff in Concourse C.

As part of the 35th anniversary celebrations, plans are in place to conduct a Millennium Millionaire draw, a Finest Surprise Luxury Car draw and a series of other promotional activities that will involve both travellers and staff.

“We like to involve our customers, suppliers and staff in our celebrations as it is our way of saying thank you for helping us achieve such fantastic sales results over the years,” added McLoughlin.

The discount campaign began with Dubai Duty Free’s 20th anniversary in 2003.

*The Moodie Davitt Report is publishing a specially commissioned e-Zine to coincide with Dubai Duty Free’s 35th anniversary. To advertise with us in celebration of this landmark occasion, contact Publisher Irene Revilla at Irene@MoodieDavittReport.com

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