UAE. Dubai Duty Free has welcomed the Year of the Rat with a series of promotional activities across Dubai International Airport (DXB) and Al Maktoum International Airport.

The promotions include a Chinese Wishing Tree initiative. Customers who spend AED 888 (US$242) can win duty free goods worth up to AED 8,000 (US$2,178) by hanging their wish list on a tree in the Concourse C Control Tower of DXB. Six winners will be drawn over the Lunar New Year period.

Pretty in pink (and red): Dubai Duty Free stores across the emirate’s two international airports have been decorated for Chinese New Year

Dubai Duty Free has also teamed up with UPI and Alipay to offer discounts until 29 February. Every customer that spends AED 1,500 (US$408) on perfumes & cosmetics with UPI will get a fixed discount of AED 75 (US$20). Users of Alipay will get an instant saving of CNY 50 (US$7) for every single purchase of CNY 1,200 (US$174).

Followers of Dubai Duty Free on WeChat and Weibo have been offered a discount of up to 25% on selected brands including Dior, Benefit, Goldkenn and Tag Heuer for the whole of January.

Dubai Duty Free added that beauty brands favoured by Chinese customers including Estée Lauder, Clinique, La Mer, L’Oréal and Urban Decay have released exclusive products with the retailer.

Officials from Dubai Duty Free and the Chinese Consulate this week attended a memorable ceremony in Terminal 3 – Concourse B and Concourse C of DXB to celebrate the Chinese New Year.

The celebration, attended by Dubai Duty Free officials including Executive Vice Chairman & CEO Colm McLoughlin and COO Ramesh Cidambi, begun with a performance from the Chinese Philharmonic Youth Orchestra.

Not one but two winners of US$1 million were revealed as two Millenium Millionaire draws took place

After the five-minute performance of the Chinese song ‘Me & My Motherland China’, Consul General Li Xuhang took part in the latest Millennium Millionaire and Finest Surprise draws.

In the Millennium Millionaire draws Indian national Mohammed AK and Jordanian Mohammad Darweesh both won the US$1 million prize. The three winners of a luxury vehicle in the Finest Surprise draw were Canadian national Ahmed Al Azzawe, Aneesh Chacko from India and Tokyo resident Ikuro Adachi.

Joint celebration: Officials from both Dubai Duty Free and the Chinese Consulate took part in the ceremony

After the draw, the officials from Dubai Duty Free and the Chinese Consulate were led to the Concourse C Control Tower for a ceremonial cake cutting, tea making ceremony and calligraphy show while the Chinese Philharmonic Youth Orchestra played a Chinese New Year song.

The Chinese Philharmonic Youth Orchestra made a stirring contribution to the ceremony

McLoughlin said: “China is a very important market for Dubai Duty Free and every year we try to come up with exciting promotions and activities to provide our Chinese customers with a memorable shopping experience during this festive period. We are very happy to be joined by Consul General Mr Li Xuhang and his team in today’s celebration of the Chinese New Year.”

Li Xuhang added: “I am also very glad to be here and to join Dubai Duty Free’s Colm McLoughlin and Ramesh Cidambi. On behalf of the Chinese Consulate in Dubai, I would like to congratulate Dubai Duty Free for organising a great event and express our heartfelt appreciation for its full support of Chinese passengers and staff. I wish you all a happy and prosperous Chinese New Year.”

Li Xuhang, Colm McLoughlin and Ramesh Cidambi share Chinese New Year wishes